Simply You Lipstick

Hero Ingredients

• Color-Adaptive Pigments respond to your skin’s natural pH level to create a truly personalized lip color.
• Jojoba, Mimosa, & Sunflower Complex conditions dry lips and helps replenish your skin’s moisture barrier.
• Shea Butter shields fragile skin from environmental stressors and nourishes lips with its high concentration of healthy fatty acids and vitamins E and A.
• Castor Seed Oil helps attract and lock in moisture for softer, smoother lips.

Formulated without parabens, phthalates, sulfates, gluten, animal ingredients and synthetic fragrances.

Hero Ingredients

• Hyaluronic Acid attracts and captures moisture, holding 1000x its weight in water. Lips instantly feel smooth, soft and hydrated.
• Flaxseed Oil is rich in nourishing Omega 3 fatty acids and helps replenish your skin’s natural moisture barrier.
• Vitamin E is a potent antioxidant that helps prevent fine lines and other visible signs of aging.
• Bidens Pilosa is extracted from a flowering herb and known for its firming and smoothing properties.

• Twist base slowly to reveal lip color. Glide on lips, stroking from the center outward. Gently press lips together to savor the sensuous satin finish. Repeat until satisfied.
• Pat Ritual onto lips with fingertip for a soft, romantic look. Press lips together and repeat for a more intense stain effect.
• For extra definition and precision, outline the contours of your lips using a slim, tapered brush.
• To achieve a "pillowy lip" look, apply lipstick then dab a slightly lighter shade onto the center of your lower lip. Tap outward with fingertip to blend.