HOW WE FORMULATE
Our lip formulas are crafted without compromise—for those who expect the highest quality and excellent performance. The Valdé Factor means never having to sacrifice health or results, science or artistry.
We are committed to clean beauty and formulate without 50 ingredients common in the makeup industry, including synthetic fragrances, sulfates, phthalates and parabens. We refuse to take shortcuts and eschew unnecessary additives, harmful preservatives and inexpensive fillers.
Our select ingredients, from bioactive botanicals to richly saturated pigments, are meticulously blended to achieve the world’s most sensuous, indulgent and efficacious lip products.
Valdé is proudly 100% Cruelty Free and Vegan makeup.
CRAFTWORK
VISION
SOAR started as a hand-drawn sketch by CEO and Founder Margarita Arriagada.
SYMBOLISM
The intricate feather detail celebrates each woman’s individual and collective power: A single feather is light, beautiful and purposeful. Together, feathers form wings powerful enough to take flight…to SOAR.
ARTISTRY
Margarita searched for a manufacturer who could bring her Valdé Armor sketch to life. Unwilling to compromise on the precision feather detailing, she located a boutique American company with experience in both detailed metalwork and jewelry to craft them.
QUALITY
Valdé Armor is made of a special zinc alloy that is known for its strength and durability. To produce each Valdé Armor, this molten zinc alloy is injected into custom molds. Each piece is then hand-polished and coated with liquid gold.
ENGINEERING
Valdé allows the interplay of formulas, lipstick cases and armors to create a truly customizable experience. It took a team of designers and engineers several years to develop the inner workings of the system and to create a finished piece that is artistic yet seamless and reusable. Every feature has been carefully thought through from the magnifying mirror on top of the Armor to the secure click of the refill in the tube.
SUSTAINABILITY
The moment of disposable, throwaway beauty has passed. These are the facts:
- 120 BILLION UNITS OF PACKAGING
are produced every year by the global cosmetics industry. - 1 BILLION PLASTIC LIPSTICK TUBES
are discarded in landfills each year, where they will take several hundred years to degrade. - 70 PERCENT OF CARBON EMISSIONS
associated with the beauty industry could be eliminated by using refillable packaging.
With this reality top of mind, our development teams devoted 4 years to creating a profoundly luxurious lip collection that is also entirely REFILLABLE and REUSABLE.
Every aspect of our lipstick packaging has been designed with intention—to be collected, kept and treasured. Valdé Armors and refillable lipstick tubes have been artfully crafted from metal and engineered to last. We envisioned outer packaging that could be reused as a display for your Armor or repurposed to hold precious keepsakes. For this reason, we developed it to avoid over-boxing and overt branding.
Encouraged by the women of the present and motivated by the women of the future, Valdé is committed to reshaping the beauty industry, shrinking our carbon footprint and reducing single-use plastic pollution. We invite you to join us.
SOCIAL RESPONSIBILITY
Valdé was created to celebrate women, individually and collectively, on the journey to realizing our fullest potential. This purpose drives who we are and everything we do.
We believe race and gender equality are fundamental rights and a necessary foundation for social justice and a peaceful, sustainable world.
Valdé honors all women, and we are fierce advocates for diversity and inclusivity in all its forms. We want to encourage a future where every human is free to unleash their full potential, to step into who and what they are meant to be.
All businesses have a responsibility to support the communities they serve. Our founder has dedicated her professional life to mentoring, developing and championing women. Valdé is an extension of her commitment to grow representation and leadership roles for women.
To this end, Valdé has earmarked One Percent of revenues in support of social initiatives that promote equality, while proactively offering mentorship and advisory assistance to entrepreneurs who are women. In recognition of the stark racial inequalities that exist today, our focus in 2021 will be to support grants for beauty startups led by BIPOC women.