LATINX
BEAUTY
ENTREPRENEUR
GRANT

LATINX
BEAUTY
ENTREPRENEUR
GRANT

VALDÉ LATINX BEAUTY ENTREPRENEUR GRANT
PITCH COMPETITION 2022

The Latinx Beauty Entrepreneur Grant is our first initiative stemming from the Valdé NFT Collective. This grant has been earmarked specifically to support Latinx beauty entrepreneurs which are under-represented in Beauty. Yet our consumer base over indexes in their beauty investment. The Latinx consumers want to see more beauty that speaks to them and understands the nuances, to solve needs but also feel seen and heard.

3 Latinx Beauty Founder finalists will have the opportunity to pitch to a panel of judges for a chance to win $10, 000 in cash grant, PR, Legal, Social and guaranteed buyer meetings with Sephora, ULTA Beauty and Thirteen Lune.

VALDÉ LATINX
BEAUTY ENTREPRENEUR GRANT
PITCH COMPETITION 2022

The Latinx Beauty Entrepreneur Grant is our first initiative stemming from the Valdé NFT Collective. This grant has been earmarked specifically to support Latinx beauty entrepreneurs which are under-represented in Beauty. Yet our consumer base over indexes in their beauty investment. The Latinx consumers want to see more beauty that speaks to them and understands the nuances, to solve needs but also feel seen and heard.

3 Latinx Beauty Founder finalists will have the opportunity to pitch to a panel of judges for a chance to win $10, 000 in cash grant, PR, Legal, Social and guaranteed buyer meetings with Sephora, ULTA Beauty and Thirteen Lune.

TIMING & CRITERIA

1. APPLY (Due 11:59PM PST May 23rd, 2022)

Tell us all about yourself and your company's vision, mission, and goals.
Applications are open NOW and due no later than midnight PST of May 23rd, 2022!

All applicants must meet the following eligibility criteria:

- You must be a majority Latinx-owned business
- Your business must be incorporated
- Your business must be in the Beauty/Wellness space - specifically a CPG or other hard good
- Your products must be "clean" and/or "sustainable" or working towards it (Ingredients to be formulated without at minimum)
- You must have a product prototype of have already launched with limited distribution
- You must be available to attend Pitch Day (June 23rd)
- Your business must be based in the United States
- You are at least 18 years old as of the date of your application
- You identify as Latinx - You are the owner/co-owner of the business
- You have no more than 3 full-time employees
- Employees of Valdé Beauty and other teams associated with this grant along with their immediate family are not eligible for this program.
- No purchase or payment of any kind is necessary to enter or win this contest. A purchase of any kind will not increase your chances of winning
- Submit the online application.
- Limit one entry per small business
- Do not send us or tell us any proprietary information. If you do, your application will be subject to disqualification.
- By entering this contest, you agree to these official rules, which are in a contract that includes indemnities to the released entities from you and a limitation of your rights and remedies.
- The Pitch Contest is subject to all applicable federal, state, and local laws and regulations, and is void where prohibited by law. - Winning a Prize is contingent upon fulfilling all requirements set forth herein.

*Employees of Valdé Beauty along with their immediate family are not eligible for the Initiative.

CLICK HERE FOR THE FULL TERMS AND CONDITIONS.

Up to three Latinx-owned businesses will be selected as finalists by May 28th, 2022.

The finalists will be contacted by Grant Sponsor to schedule a follow up 30 minute interview for the First Week of June, 2022

There are a variety of criteria our team uses to make the final selection. Some of the most important are:
• The People Factor: Tell us about yourself and your team
• Brand Mission: What is your north star, tell us the real reason why you are doing this
• Vision: How do you envision your company's growth and development in the next five years?
• The Valdé Factor: Show us/tell us how you will weave in intention and thoughtfulness into your brand launches
• Level of Impact: How do you plan on making a positive impact in the beauty community?
• Innovation: What makes your company and/or product unique/stand out?
• Business Plan: How will this grant further help you achieve bringing your business plan for life?
• Better for Beauty: Are you moving the beauty industry towards improving in some way - whether with better, more clean ingredients, sustainable materials, ethically sourced, etc. ー

Read Below

Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butylated hydroxyanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

2.Phase Il - Presentation Period: Will take place on June 23rd from 2-4pm PST
Each finalist will have 20 minutes to present to the judges via Zoom. At the end of the Presentation Period, the Finalist with the highest score will win the cash grant along with the mentorships.

**Dates subject to change due to judges availability.

3. Winner announcement will take place on June 23rd, 2022:

The Prizes: A $10,000 award in the form of a check will be issued to the Grand Prize winner's registered name of business per the entry form.

Consulting and resources worth $200K+:

• Strategy and Brand Building services from School House Studios, including 1 Shoot Day (in-House) at School House Studios
• A three-month Public Relations retainer from The Bonita Project
• Retail Sales Support, Events, Digital and additional PR support from Beauty Barrage
• Three months of Business and Life coaching from The Dream Lab
• Two hours of Legal Consulting from Pamela Rosario Lab

Application Form:
CLICK HERE

MEET THE JUDGES

Margarita Arriagada

Founder & CEO of Valdé Beauty

Margarita Arriagada is a first-generation Peruvian American with quite the beauty resume, which has nicknamed her “The Godmother of Beauty.” She has spent the last three decades discovering and cultivating many great designers, artists, and founders in beauty, fashion, and home interiors and served as Chief Merchant of Sephora USA for over a decade. She earned a reputation as an inspirational leader, mentor, and passionate talent developer. In 2020, at 67, she introduced an incredibly unique beauty brand - Valdé Beauty, a luxury and sustainable refillable lipstick brand inspired by her mother.

Rea Ann Silva

Founder & CEO of beautyblender

Rea Ann Silva is the founder, CEO, and creative force behind the iconic beautyblender. With over 25 years of experience as one of the most sought-after makeup artists, she single-handedly transformed the beauty industry in 2007 when she launched the one-of-a-kind makeup sponge that earned the praise of beauty aficionados and beginners alike. Today, the award-winning beautyblender is one of the best-selling makeup tools of all time and continues to drive innovation with its expanded collection of beauty products.

Deepica Mutyala

Founder & CEO of Live Tinted

Deepica Mutyala is the founder and CEO of Live Tinted, a digital platform and beauty brand that explores diverse beauty and creates products for “every shade in between.” The platform gives voices to, and story tells for underrepresented individuals by featuring their journeys with beauty, culture, and identity. Before Live Tinted, Deepica dedicated her efforts as an on-air beauty expert, YouTuber, and activist, collaborating with brands on panels and campaign efforts geared toward minority representation. She has partnered with significant beauty houses, including Estee Lauder Companies, Coty, LVMH, and Unilever.

Nyakio Grieco

Founder of Nyakio Beauty & Co-founder of Thirteen Lune

A seasoned beauty entrepreneur, Nyakio Grieco is the founder of her very own brand, Nyakio Beauty, and the co-founder of Thirteen Lune, an e-commerce destination created to highlight Black and POC-owned beauty brands. Grieco was inspired to launch Thirteen Lune after seeing the outpouring of support for BlPOC-owned brands during the Black Lives Matter movement in 2020. Today, the company houses over 100 brands, uplifting the voices neglected most by the beauty business while serving as a vehicle for change, creating a space for authentic allyship and taking inclusiveness in beauty to a new level.

Ana Flores

Founder & CEO of #WeAllGrow Latina Network

A community builder and soul-centered entrepreneur, Ana Flores is living her passion as the founder and CEO of #WeAllGrow Latina, the first network of Latina digital influencers and creators founded in 2010 with a mission to elevate the voices and stories of Latinas through the power of community. The company’s annual #WeAllGrow Summit was named by Forbes.com as one of “19 Conferences Every Creative Should Attend in 2018” and again on the 2019 list. Born in Houston, Texas, raised in El Salvador and a graduate of the University of Florida, Ana is now settled in Los Angeles, where she lives with her daughter.

MEET THE MENTORS

LEAD MENTOR

Margarita Arriagada

Founder & CEO of Valdé Beauty

Margarita Arriagada is a first-generation Peruvian American with quite the beauty resume, which has nicknamed her “The Godmother of Beauty.” She has spent the last three decades discovering and cultivating many great designers, artists, and founders in beauty, fashion, and home interiors and served as Chief Merchant of Sephora USA for over a decade. She earned a reputation as an inspirational leader, mentor, and passionate talent developer. In 2020, at 67, she introduced an incredibly unique beauty brand - Valdé Beauty, a luxury and sustainable refillable lipstick brand inspired by her mother.

Rebecca Boston

CMO of True Botanicals

Rebecca Boston’s background encompasses agency and brand experience having spent over five years at Edelman, and moving onto the brand side to Levi, The Clorox Company, KENDO and now True Botanicals. At KENDO, she served as the Global VP of Brand Engagement, leading innovative, strategy-driven campaigns across several brands including Ole Henrikson, Marc Jacobs Beauty and Fenty Beauty. Inspired by her passion for clean beauty, Rebecca has spearheaded some of True Botanicals’ most successful product launches and campaigns since starting her role as their chief marketing officer in 2020.

BRAND POSITIONING & MARKETING MENTOR

SUSTAINABILTY MENTOR

Tiila Abbitt

Founder & CEO of ATHR Beauty

Tiila Abbitt is a cosmetic sustainability expert with a passion for product development. With over 15 years of experience, Tiila served as Sephora’s Senior Director of Product Development, where she oversaw overall product development of Sephora Collection US + Global and its collaborations. While there, she was also a leading member of Sephora’s Sustainability Leadership Council. In 2018, she launched ATHR Beauty, a vegan, cruelty-free, nontoxic makeup brand infused with crystals. ATHR Beauty has since gone on to win over 15 industry awards and made history with the launch of the world's first zero waste and fully recyclable eyeshadow palette.

Audrey Robles

Co-Founder of The Dream Lab

Audrey Diaz Robles was born and raised in New York by parents who had immigrated from The Dominican Republic, making her well aware of the legacy she was meant to carry out. Today, Audrey is an entrepreneur and mom of three, helping women around the country regain their confidence through fitness, business, mindset and faith. Together with her partner, Sabrina Castillo, she has co-founded The Dream Lab, a personal development incubator for Latinas by Latinas. Their goal is to build a community for women to feel empowered and create a vision for their lives through 1:1 coaching, group coaching, live sold-out events, as well as through their podcast, The Dream Lab Series Podcast.

LIFE MENTOR

BUSINESS MENTOR

Sabrina Castillo

Co-Founder of The Dream Lab

Sabrina Castillo is life and business coach, mom of 2 and an entrepreneur with a family restaurant business and a coaching business. As a certified John Maxwell leadership coach and speaker with extensive experience in her individualized approach, Sabrina helps entrepreneurs obtain personal and professional goals without the hustle mentality and allows ambitious women to lead with confidence. Sabrina leverages her more than 18 years of experience as a multicultural strategist for agencies, nonprofits and small businesses to assist women in their personal growth and leadership development for a long-lasting change that will impact the world. She is also the co-founder of The Dream Lab, a coaching community and podcast to help women re-ignite their purpose.

MEET THE SPONSORS

Public Relations Services

The Bonita Project

Multicultural PR & Marketing Agency

Founded by PR professional Danielle Alvarez in 2018, The Bonita Project is an integrated PR, marketing and influencer agency with a mission to change how brands engage with multicultural communities by demonstrating their brand loyalty, social media engagement, and purchasing power. Since its launch, The Bonita Project has worked with various beauty, fashion and wellness brands and talent clients including Farsali, Clinique, Alamar Cosmetics, BIRDYLASHES, Treslúce Beauty and more.

Life & Business Coaching

The Dream Lab

Personal Development Incubator

The Dream Lab is an entrepreneurial and personal development incubator by Latinas for Latinas. Founded by life and business coaches Audrey Robles and Sabrina Castillo, Dream Lab hosts events to provide tools, resources, support, and community and offers one-on-one coaching services with the mission to empower Latinas to live a life by design and go beyond their limited beliefs.

 

Legal Counsel

Pamela Rosario Law, PLLC

Business Attorney At Law

Pamela Rosario is a business attorney at law who started her own legal counsel agency, Pamela Rosario Law, PLLC. As an Afro-Latina raised in NYC, Pamela was inspired to pursue law because of the many times she witnessed the Black and brown people of her community lack access to the resources and information they needed to run successful (legally protected) passion projects, creative endeavors, and small businesses. Through her business, Pamela guides her business owner clients to success with her trademark registration and copyright registration, contracts and partnership program services.

Brand Identity & Development

School House

Beauty Creative Agency

School House is a beauty creative agency based in NYC that specializes in cut-through strategy, engaging creative and immersive environments for the world’s most in-demand beauty brands. The agency offers an array of services including strategy and beauty branding, content creation, architectural and experimental design, and beauty industrial design. Since launching, School House has worked with some of the industry’s leading beauty brands such as MAC, La Mer, Laneige, Esteé Lauder, Cover FX and more.

E-Commerce Retail Sponsor

Thirteen Lune

Beauty E-Commerce Platform

Founded by beauty entrepreneur Nyakio Grieco, Thirteen Lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience.

Media Partner

#WeAllGrow

Latina Network

#WeAllGrow Latina is a digital and in-person community of thriving Latina creators, makers and entrepreneurs who support and uplift each other. Founded in 2010, #WeAllGrow stands strong in its mission of elevating the voices and stories of Latinas via the power of community through virtual and in-person gatherings and culturally relevant content and tools to increase visibility and grow Latina’ social and economic power. Because when one grows, we all grow. The company’s annual #WeAllGrow Summit was named by Forbes.com as one of “19 Conferences Every Creative Should Attend in 2018” and again on the 2019 list.

Retail Sales Partner

Beauty Barrage

Retail Sales Management

Beauty Barrage was created specifically to help beauty brands thrive once they hit the retail shelves. Once officially launched, it became known as a cost effective solution for brands of all sizes to be represented at the store level. Beauty Barrage’s team of outsourced beauty advisors, trainers and managers is the perfect solution to help save businesses time and money. With over 400 trained beauty professionals servicing over 4,000 doors in the US and Canada we help to minimize clients’ investments and maximize the sales return of a field team.

Retailer Pitching

ULTA Beauty & Sephora

TERMS AND CONDITIONS

Terms and Conditions:

Submit the online application.

Limit one entry per small business.

• Do not send us or tell us any proprietary information. If you do, your application will be subject to disqualification. • You must be a Latinx-owned business

• You must be an Incorporated Business

• Beauty/Wellness Business (specifically PG or other hard good, any category)
Clean and/or sustainable or working towards it - At minimum:
Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butvlated hydroxvanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

• Have a product prototype or launched with limited distribution

• The Business must be US based.

• You are at least 18 years of age at date of submission.

• You identify as Latinx • You are the owner of the business.

• No more than 3 full-time employees.

• Employees of Valdé Beauty along with their immediate family are not eligible for the Initiative.

CLICK HERE FOR TERMS AND CONDITIONS

THE APPLICATION

FAQS AND APPLICATION INFORMATION:

Can I apply more than once?
We are only accepting one application per business.

How do I apply?
By filling out the application below!

Do I have to do the application in 1 session?
We suggest copying and pasting the questions into another platform before you start the online submission process.

How are you choosing candidates?
Candidates will be chosen based on the following criteria

The People Factor: Tell us about yourself and your team
Brand Mission: What is your north star, tell us the real reason why you are doing this
Vision: How do you envision your company's growth and development in the next five years?
The Valdé Factor: Show/tell us how you will weave intention and thoughtfulness into your brand
Level of Impact: How do you plan on making a positive impact in the beauty community?
Innovation: What makes your company and/or product unique/stand out?
Business Plan: How will this grant further help you achieve bringing your business plan for life?
Better for Beauty: Are you moving the beauty industry towards improving in some way - whether with better, more clean ingredients, sustainable materials, ethically sourced, etc. ー 

Read Below:
Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butylated hydroxyanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

Grant sponsor reserves the right to select fewer than three Finalists if at their sole discretion, they do not receive a sufficient number of eligible and qualified entries.

How will I know if my application has been received?
You will receive an email confirmation shortly after you've submitted.

Who is reviewing applications?
The Grant Sponsor

What if we have more than one founder?
Up to two of you can join if you are co-founders. Only one can pitch. You can both join the mentorship sessions.

Who do I contact with additional questions about the application?
Feel free to reach out to Askme@valdebeauty.com!

Application Form:
CLICK HERE

 

TIMING & CRITERIA

1. APPLY (Due 11:59PM PST May 23rd, 2022)

Tell us all about yourself and your company's vision, mission, and goals.
Applications are open NOW and due no later than midnight PST of May 23rd, 2022!

All applicants must meet the following eligibility criteria:

- You must be a majority Latinx-owned business
- Your business must be incorporated
- Your business must be in the Beauty/Wellness space - specifically a CPG or other hard good
- Your products must be "clean" and/or "sustainable" or working towards it (Ingredients to be formulated without at minimum)
- You must have a product prototype of have already launched with limited distribution
- You must be available to attend Pitch Day (June 23rd)
- Your business must be based in the United States
- You are at least 18 years old as of the date of your application
- You identify as Latinx - You are the owner/co-owner of the business
- You have no more than 3 full-time employees
- Employees of Valdé Beauty and other teams associated with this grant along with their immediate family are not eligible for this program.
- No purchase or payment of any kind is necessary to enter or win this contest. A purchase of any kind will not increase your chances of winning
- Submit the online application.
- Limit one entry per small business
- Do not send us or tell us any proprietary information. If you do, your application will be subject to disqualification.
- By entering this contest, you agree to these official rules, which are in a contract that includes indemnities to the released entities from you and a limitation of your rights and remedies.
- The Pitch Contest is subject to all applicable federal, state, and local laws and regulations, and is void where prohibited by law. - Winning a Prize is contingent upon fulfilling all requirements set forth herein.

*Employees of Valdé Beauty along with their immediate family are not eligible for the Initiative.

CLICK HERE FOR THE FULL TERMS AND CONDITIONS.

Up to three Latinx-owned businesses will be selected as finalists by May 28th, 2022.

The finalists will be contacted by Grant Sponsor to schedule a follow up 30 minute interview for the First Week of June, 2022

There are a variety of criteria our team uses to make the final selection. Some of the most important are:
• The People Factor: Tell us about yourself and your team
• Brand Mission: What is your north star, tell us the real reason why you are doing this
• Vision: How do you envision your company's growth and development in the next five years?
• The Valdé Factor: Show us/tell us how you will weave in intention and thoughtfulness into your brand launches
• Level of Impact: How do you plan on making a positive impact in the beauty community?
• Innovation: What makes your company and/or product unique/stand out?
• Business Plan: How will this grant further help you achieve bringing your business plan for life?
• Better for Beauty: Are you moving the beauty industry towards improving in some way - whether with better, more clean ingredients, sustainable materials, ethically sourced, etc. ー

Read Below

Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butylated hydroxyanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

2.Phase Il - Presentation Period: Will take place on June 23rd from 2-4pm PST
Each finalist will have 20 minutes to present to the judges via Zoom. At the end of the Presentation Period, the Finalist with the highest score will win the cash grant along with the mentorships.

**Dates subject to change due to judges availability.

3. Winner announcement will take place on June 23rd, 2022:

The Prizes: A $10,000 award in the form of a check will be issued to the Grand Prize winner's registered name of business per the entry form.

Consulting and resources worth $200K+:

    • • Strategy and Brand Building services from School House Studios, including 1 Shoot Day (in-House) at School House Studios

    • • A three-month Public Relations retainer from The Bonita Project

    • • Retail Sales Support, Events, Digital and additional PR support from Beauty Barrage

    • • Three months of Business and Life coaching from The Dream Lab  

    • • Two hours of Legal Consulting from Pamela Rosario Lab

    •  
    • Application Form:
      CLICK HERE

MEET THE JUDGES

Margarita Arriagada

Founder & CEO of Valdé Beauty

Margarita Arriagada is a first-generation Peruvian American with quite the beauty resume, which has nicknamed her “The Godmother of Beauty.” She has spent the last three decades discovering and cultivating many great designers, artists, and founders in beauty, fashion, and home interiors and served as Chief Merchant of Sephora USA for over a decade. She earned a reputation as an inspirational leader, mentor, and passionate talent developer. In 2020, at 67, she introduced an incredibly unique beauty brand - Valdé Beauty, a luxury and sustainable refillable lipstick brand inspired by her mother.

Rea Ann Silva

Founder & CEO of beautyblender

Rea Ann Silva is the founder, CEO, and creative force behind the iconic beautyblender. With over 25 years of experience as one of the most sought-after makeup artists, she single-handedly transformed the beauty industry in 2007 when she launched the one-of-a-kind makeup sponge that earned the praise of beauty aficionados and beginners alike. Today, the award-winning beautyblender is one of the best-selling makeup tools of all time and continues to drive innovation with its expanded collection of beauty products.

Deepica Mutyala

Founder & CEO of Live Tinted

Deepica Mutyala is the founder and CEO of Live Tinted, a digital platform and beauty brand that explores diverse beauty and creates products for “every shade in between.” The platform gives voices to, and story tells for underrepresented individuals by featuring their journeys with beauty, culture, and identity. Before Live Tinted, Deepica dedicated her efforts as an on-air beauty expert, YouTuber, and activist, collaborating with brands on panels and campaign efforts geared toward minority representation. She has partnered with significant beauty houses, including Estee Lauder Companies, Coty, LVMH, and Unilever.

Nyakio Grieco

Founder of Nyakio Beauty & Co-founder of Thirteen Lune

A seasoned beauty entrepreneur, Nyakio Grieco is the founder of her very own brand, Nyakio Beauty, and the co-founder of Thirteen Lune, an e-commerce destination created to highlight Black and POC-owned beauty brands. Grieco was inspired to launch Thirteen Lune after seeing the outpouring of support for BlPOC-owned brands during the Black Lives Matter movement in 2020. Today, the company houses over 100 brands, uplifting the voices neglected most by the beauty business while serving as a vehicle for change, creating a space for authentic allyship and taking inclusiveness in beauty to a new level.

Ana Flores

Founder & CEO of #WeAllGrow Latina Network

A community builder and soul-centered entrepreneur, Ana Flores is living her passion as the founder and CEO of #WeAllGrow Latina, the first network of Latina digital influencers and creators founded in 2010 with a mission to elevate the voices and stories of Latinas through the power of community. The company’s annual #WeAllGrow Summit was named by Forbes.com as one of “19 Conferences Every Creative Should Attend in 2018” and again on the 2019 list. Born in Houston, Texas, raised in El Salvador and a graduate of the University of Florida, Ana is now settled in Los Angeles, where she lives with her daughter.

MEET THE MENTORS

Margarita Arriagada

Founder & CEO of Valdé Beauty

Margarita Arriagada is a first-generation Peruvian American with quite the beauty resume, which has nicknamed her “The Godmother of Beauty.” She has spent the last three decades discovering and cultivating many great designers, artists, and founders in beauty, fashion, and home interiors and served as Chief Merchant of Sephora USA for over a decade. She earned a reputation as an inspirational leader, mentor, and passionate talent developer. In 2020, at 67, she introduced an incredibly unique beauty brand - Valdé Beauty, a luxury and sustainable refillable lipstick brand inspired by her mother.

Rebecca Boston

CMO of True Botanicals

Rebecca Boston’s background encompasses agency and brand experience having spent over five years at Edelman, and moving onto the brand side to Levi, The Clorox Company, KENDO and now True Botanicals. At KENDO, she served as the Global VP of Brand Engagement, leading innovative, strategy-driven campaigns across several brands including Ole Henrikson, Marc Jacobs Beauty and Fenty Beauty. Inspired by her passion for clean beauty, Rebecca has spearheaded some of True Botanicals’ most successful product launches and campaigns since starting her role as their chief marketing officer in 2020.

Tiila Abbitt

Founder & CEO of ATHR Beauty

Tiila Abbitt is a cosmetic sustainability expert with a passion for product development. With over 15 years of experience, Tiila served as Sephora’s Senior Director of Product Development, where she oversaw overall product development of Sephora Collection US + Global and its collaborations. While there, she was also a leading member of Sephora’s Sustainability Leadership Council. In 2018, she launched ATHR Beauty, a vegan, cruelty-free, nontoxic makeup brand infused with crystals. ATHR Beauty has since gone on to win over 15 industry awards and made history with the launch of the world's first zero waste and fully recyclable eyeshadow palette.

Audrey Robles

Co-Founder of The Dream Lab

Audrey Diaz Robles was born and raised in New York by parents who had immigrated from The Dominican Republic, making her well aware of the legacy she was meant to carry out. Today, Audrey is an entrepreneur and mom of three, helping women around the country regain their confidence through fitness, business, mindset and faith. Together with her partner, Sabrina Castillo, she has co-founded The Dream Lab, a personal development incubator for Latinas by Latinas. Their goal is to build a community for women to feel empowered and create a vision for their lives through 1:1 coaching, group coaching, live sold-out events, as well as through their podcast, The Dream Lab Series Podcast.

Sabrina Castillo

Co-Founder of The Dream Lab

Sabrina Castillo is life and business coach, mom of 2 and an entrepreneur with a family restaurant business and a coaching business. As a certified John Maxwell leadership coach and speaker with extensive experience in her individualized approach, Sabrina helps entrepreneurs obtain personal and professional goals without the hustle mentality and allows ambitious women to lead with confidence. Sabrina leverages her more than 18 years of experience as a multicultural strategist for agencies, nonprofits and small businesses to assist women in their personal growth and leadership development for a long-lasting change that will impact the world. She is also the co-founder of The Dream Lab, a coaching community and podcast to help women re-ignite their purpose.

MEET THE SPONSORS

Public Relations Services

The Bonita Project

Multicultural PR & Marketing Agency

Founded by PR professional Danielle Alvarez in 2018, The Bonita Project is an integrated PR, marketing and influencer agency with a mission to change how brands engage with multicultural communities by demonstrating their brand loyalty, social media engagement, and purchasing power. Since its launch, The Bonita Project has worked with various beauty, fashion and wellness brands and talent clients including Farsali, Clinique, Alamar Cosmetics, BIRDYLASHES, Treslúce Beauty and more.

Life & Business Coaching

The Dream Lab

Personal Development Incubator

The Dream Lab is an entrepreneurial and personal development incubator by Latinas for Latinas. Founded by life and business coaches Audrey Robles and Sabrina Castillo, Dream Lab hosts events to provide tools, resources, support, and community and offers one-on-one coaching services with the mission to empower Latinas to live a life by design and go beyond their limited beliefs.

 

Legal Counsel

Pamela Rosario Law, PLLC

Business Attorney At Law

Pamela Rosario is a business attorney at law who started her own legal counsel agency, Pamela Rosario Law, PLLC. As an Afro-Latina raised in NYC, Pamela was inspired to pursue law because of the many times she witnessed the Black and brown people of her community lack access to the resources and information they needed to run successful (legally protected) passion projects, creative endeavors, and small businesses. Through her business, Pamela guides her business owner clients to success with her trademark registration and copyright registration, contracts and partnership program services.

Brand Identity & Development

School House

Beauty Creative Agency

School House is a beauty creative agency based in NYC that specializes in cut-through strategy, engaging creative and immersive environments for the world’s most in-demand beauty brands. The agency offers an array of services including strategy and beauty branding, content creation, architectural and experimental design, and beauty industrial design. Since launching, School House has worked with some of the industry’s leading beauty brands such as MAC, La Mer, Laneige, Esteé Lauder, Cover FX and more.

E-Commerce Retail Sponsor

Thirteen Lune

Beauty E-Commerce Platform

Founded by beauty entrepreneur Nyakio Grieco, Thirteen Lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black and Brown beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience.

Media Partner

#WeAllGrow

Latina Network

#WeAllGrow Latina is a digital and in-person community of thriving Latina creators, makers and entrepreneurs who support and uplift each other. Founded in 2010, #WeAllGrow stands strong in its mission of elevating the voices and stories of Latinas via the power of community through virtual and in-person gatherings and culturally relevant content and tools to increase visibility and grow Latina’ social and economic power. Because when one grows, we all grow. The company’s annual #WeAllGrow Summit was named by Forbes.com as one of “19 Conferences Every Creative Should Attend in 2018” and again on the 2019 list.

Retail Sales Partner

Beauty Barrage

Retail Sales Management

Beauty Barrage was created specifically to help beauty brands thrive once they hit the retail shelves. Once officially launched, it became known as a cost effective solution for brands of all sizes to be represented at the store level. Beauty Barrage’s team of outsourced beauty advisors, trainers and managers is the perfect solution to help save businesses time and money. With over 400 trained beauty professionals servicing over 4,000 doors in the US and Canada we help to minimize clients’ investments and maximize the sales return of a field team.

Retailer Pitching

ULTA Beauty & Sephora

TERMS AND CONDITIONS

Terms and Conditions:

Submit the online application.

Limit one entry per small business.

• Do not send us or tell us any proprietary information. If you do, your application will be subject to disqualification. • You must be a Latinx-owned business

• You must be an Incorporated Business

• Beauty/Wellness Business (specifically PG or other hard good, any category)
Clean and/or sustainable or working towards it - At minimum:
Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butvlated hydroxvanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

• Have a product prototype or launched with limited distribution

• The Business must be US based.

• You are at least 18 years of age at date of submission.

• You identify as Latinx • You are the owner of the business.

• No more than 3 full-time employees.

• Employees of Valdé Beauty along with their immediate family are not eligible for the Initiative.

CLICK HERE FOR TERMS AND CONDITIONS

THE APPLICATION

FAQS AND APPLICATION INFORMATION:

Can I apply more than once?
We are only accepting one application per business.

How do I apply?
By filling out the application below!

Do I have to do the application in 1 session?
We suggest copying and pasting the questions into another platform before you start the online submission process.

How are you choosing candidates?
Candidates will be chosen based on the following criteria

The People Factor: Tell us about yourself and your team
Brand Mission: What is your north star, tell us the real reason why you are doing this
Vision: How do you envision your company's growth and development in the next five years?
The Valdé Factor: Show/tell us how you will weave intention and thoughtfulness into your brand
Level of Impact: How do you plan on making a positive impact in the beauty community?
Innovation: What makes your company and/or product unique/stand out?
Business Plan: How will this grant further help you achieve bringing your business plan for life?
Better for Beauty: Are you moving the beauty industry towards improving in some way - whether with better, more clean ingredients, sustainable materials, ethically sourced, etc. ー 

Read Below:
Vegan (including Beeswax, Honey, Lanolin and Carmine)
Cruelty-Free
Butylated hydroxytoluene (BHT)
Butylated hydroxyanisole (BHA)
Cyclic Silicones- D4, D5, D6 and Cylcomethicone
EDTA
DEA/TEA/MEA/ETA
PEGS
Parabens
PFA's and PFC's
Phthalates

Grant sponsor reserves the right to select fewer than three Finalists if at their sole discretion, they do not receive a sufficient number of eligible and qualified entries.

How will I know if my application has been received?
You will receive an email confirmation shortly after you've submitted.

Who is reviewing applications?
The Grant Sponsor

What if we have more than one founder?
Up to two of you can join if you are co-founders. Only one can pitch. You can both join the mentorship sessions.

Who do I contact with additional questions about the application?
Feel free to reach out to Askme@valdebeauty.com!

Application Form:
CLICK HERE

 

VALDÉ NFT COLLECTIVE

VALDÉ NFT COLLECTIVE

INTRODUCING
THE VALDÉ NFT COLLECTIVE

Valdé beauty is known for being disruptive and at the forefront of new beauty frontiers. Ever evolving Valdé beauty is proud to pioneer the beauty NFT space with the advent of the Valdé NFT Collective. This unique NFT collective combines the power of ever-evolving, Valdé beauty is proud to pioneer the beauty NFT space with the advent of the Valdé NFT Collective. This unique NFT collective combines the power of community, the authenticity of ownership on the blockchain, and the beauty, strength, and resilience of women.

Launching in January 2022, the Valdé NFT Collective will feature exclusive digital artwork in collaboration with renowned female artists accompanied by our legendary hand-sculpted armor. The Valdé NFT drop is our way of honoring the female pioneers around us through physical and digital artwork that lasts the test of time and gets better with age - just like the woman that owns it.

INTRODUCING
THE VALDÉ NFT COLLECTIVE

Valdé beauty is known for being disruptive and at the forefront of new beauty frontiers. Ever evolving Valdé beauty is proud to pioneer the beauty NFT space with the advent of the Valdé NFT Collective. This unique NFT collective combines the power of ever-evolving, Valdé beauty is proud to pioneer the beauty NFT space with the advent of the Valdé NFT Collective. This unique NFT collective combines the power of community, the authenticity of ownership on the blockchain, and the beauty, strength, and resilience of women.

Launching in January 2022, the Valdé NFT Collective will feature exclusive digital artwork in collaboration with renowned female artists accompanied by our legendary hand-sculpted armor. The Valdé NFT drop is our way of honoring the female pioneers around us through physical and digital artwork that lasts the test of time and gets better with age - just like the woman that owns it.

THE DIVINE COLLECTION

Our inaugural Valdé Divine NFT combines our coveted hand-crafted armor with unique NFT artwork. The Valdé Divine armors are an emblem of intentionality. Each lipstick holder is made from precious quartz minerals that have been forged from the earth and artfully handcrafted into a vessel that protects lip products and elevates everyday rituals into meaningful moments of self-care and reflection.

These pieces will be made in rare quantities, and once they’re gone, they’re gone. White Quartz is the most rare of the Divine Collection, and will only be produced in a quantity of 10. The Amethyst and Rose Quartz vessels will each be produced in limited quantities of twelve.

100% of net proceeds from the Valdé Divine collection will fund the Valde Latinx Beauty grant for Latinx entrepreneurs and creatives.

THE DIVINE COLLECTION

Our inaugural Valdé Divine NFT combines our coveted hand-crafted armor with unique NFT artwork. The Valdé Divine armors are an emblem of intentionality. Each lipstick holder is made from precious quartz minerals that have been forged from the earth and artfully handcrafted into a vessel that protects lip products and elevates everyday rituals into meaningful moments of self-care and reflection.

These pieces will be made in rare quantities, and once they’re gone, they’re gone. White Quartz is the most rare of the Divine Collection, and will only be produced in a quantity of 10. The Amethyst and Rose Quartz vessels will each be produced in limited quantities of twelve.

100% of net proceeds from the Valdé Divine collection will fund the Valde Latinx Beauty grant for Latinx entrepreneurs and creatives.

WHAT’S INCLUDED

A limited edition and numbered physical armor handcrafted by master artisans using rare quartz minerals

Each purchase of a Divine Crystal Armor unlocks exclusive benefits and comes with a unique NFT digital artwork designed and made exclusively for Valdé.

UPON PURCHASE OF THE PHYGITAL NFT, YOU RECEIVE:

+ Immediate membership in the VALDÉ NFT COLLECTIVE

+ The entire collection of Refillable lip shades (11 in total, $440 value)

+ One year’s supply of owner’s favorite lipstick shade.

+ Instant access to our VIP Discord Voice and Chat Channels, where you'll connect with other women in the beauty industry, creators and artists.

+ Access to Exclusive Founder Chats + Access to Exclusive Special Guest Speakers, such as Celebrity make-up artists and Musical artists.

+ Access to other Secret Special Guests in the works!

+ An exclusive Valde Digital Wearable for your Decentraland Avatar in the Metaverse.

+ Early access to all future Valdé Collections and Events.

WHAT’S INCLUDED

A limited edition and numbered physical armor handcrafted by master artisans using rare quartz minerals

Each purchase of a Divine Crystal Armor unlocks exclusive benefits and comes with a unique NFT digital artwork designed and made exclusively for Valdé.

UPON PURCHASE OF THE PHYGITAL NFT, YOU RECEIVE:

+ Immediate membership in the VALDÉ NFT COLLECTIVE

+ The entire collection of Refillable lip shades (11 in total, $440 value)

+ One year’s supply of owner’s favorite lipstick shade.

+ Instant access to our VIP Discord Voice and Chat Channels, where you'll connect with other women in the beauty industry, creators and artists.

+ Access to Exclusive Founder Chats + Access to Exclusive Special Guest Speakers, such as Celebrity make-up artists and Musical artists.

+ Access to other Secret Special Guests in the works!

+ An exclusive Valde Digital Wearable for your Decentraland Avatar in the Metaverse.

+ Early access to all future Valdé Collections and Events.

SUSTAINABLITY

Valdé Beauty is at the forefront of the sustainable beauty movement. With those same values in mind, we launch our exclusive NFT collection. To build a sustainable NFT division, we’ve curated a limited number of unique NFT’s produced for each Valdé Beauty NFT drop. We also partner with Aerial.nft to offset each NFT purchase, making each NFT carbon neutral, from creation to purchase.

MEET " VALENTINA"

THE NEW FACE OF THE NFT VALDÉ COLLECTIVE

Valentina is a World of Woman artwork #7308 who has the unique
exclusive trait of warrior armor signifying strength and courage.

SUSTAINABLITY

Valdé Beauty is at the forefront of the sustainable beauty movement. With those same values in mind, we launch our exclusive NFT collection. To build a sustainable NFT division, we’ve curated a limited number of unique NFT’s produced for each Valdé Beauty NFT drop. We also partner with Aerial.nft to offset each NFT purchase, making each NFT carbon neutral, from creation to purchase.

MEET " VALENTINA"

THE NEW FACE OF THE NFT VALDÉ COLLECTIVE

Valentina is a World of Woman artwork #7308 who has the unique exclusive trait of warrior armor signifying strength and courage.

FAQ

What does Phygital mean?
Phygital represents a combination of a Physical item (Valdé sculpted armor, for example) paired with unique digital artwork, or a NFT.

How do I purchase and support this charitable drop?
If you would like to participate in our collective:

Join our Discord https://discord.com/invite/azs3DXyG6M Create a Matamask Account: https://metamask.io/ You’ll need this to house your digital assets. Do not ever share your secret pass phrase. You will be able to purchase our NFT using a credit card Visit our official link to the Divine Collection NFT launch and purchase!

When will I receive my physical piece and NFT?
Upon purchase, each collector will then choose lip color and submit their mailing address. Physical Valde Divine Lip Armor ships within 2 weeks of purchase. NFT Digital artwork transfer is immediate.

How do I join the digital launch event?
If you would like to join us for our Decentraland Virtual Launch event in the Metaverse, here’s what you need to do:

-Create a Metamask Account

Metamask.io is a browser plugin installed on your Chrome browser. It serves as an Ethereum Wallet as well as a gateway to other blockchain apps and websites. BEST SAFETY PRACTICES: as with any bank account information, remember to never share your seed phrase with anyone, and don’t save it on your computer. It is very important to write down your 12 word phrase on paper and store it in several places.

Here is a great tutorial on how to download a Metamask wallet:
https://www.youtube.com/watch?v=ODh-bJnVp9I

Visit Decentraland.org
Click Get Started
Click Play Using your Wallet and follow prompts to connect your Metamask
You’re all set!

***Watch our Twitter page for the exact Date/Time and direct link to the party! https://twitter.com/valdebeauty

JOIN OUR NEWSLETTER TO RECEIVE GRANT UPDATES

FAQ

What does Phygital mean?
Phygital represents a combination of a Physical item (Valdé sculpted armor, for example) paired with unique digital artwork, or a NFT.

How do I purchase and support this charitable drop?
If you would like to participate in our collective:

Join our Discord https://discord.com/invite/azs3DXyG6M Create a Matamask Account: https://metamask.io/ You’ll need this to house your digital assets. Do not ever share your secret pass phrase. You will be able to purchase our NFT using a credit card Visit our official link to the Divine Collection NFT launch and purchase!

When will I receive my physical piece and NFT?
Upon purchase, each collector will then choose lip color and submit their mailing address. Physical Valde Divine Lip Armor ships within 2 weeks of purchase. NFT Digital artwork transfer is immediate.

How do I join the digital launch event?
If you would like to join us for our Decentraland Virtual Launch event in the Metaverse, here’s what you need to do:

-Create a Metamask Account

Metamask.io is a browser plugin installed on your Chrome browser. It serves as an Ethereum Wallet as well as a gateway to other blockchain apps and websites. BEST SAFETY PRACTICES: as with any bank account information, remember to never share your seed phrase with anyone, and don’t save it on your computer. It is very important to write down your 12 word phrase on paper and store it in several places.

Here is a great tutorial on how to download a Metamask wallet:
https://www.youtube.com/watch?v=ODh-bJnVp9I

Visit Decentraland.org
Click Get Started
Click Play Using your Wallet and follow prompts to connect your Metamask
You’re all set!

***Watch our Twitter page for the exact Date/Time and direct link to the party! https://twitter.com/valdebeauty

JOIN OUR NEWSLETTER TO RECEIVE GRANT UPDATES