Ebullience

CAROLINA'S TRUE RED

Margarita's homage to her mother's classic red lip... and her irrepressible joy.

EBULLIENCE

is Valdé Founder Margarita Arriagada’s homage to her mother’s classic red lip…and her irrepressible joy. Here, she shares the stories behind the shade.

WE CREATED EBULLIENCE IN ITALY…

perfecting the shade through many rounds of adjustments. The challenge was to achieve a true rich red with a robust payoff and skincare properties. We’re absolutely obsessed with the finished color.

THIS RED SHADE IS RIGHT IN THE MIDDLE IN TERMS OF COOL AND WARM UNDERTONES...

making it as universal as possible for different skin tones. The formula itself clings comfortably to your lips, a weightless veil of color.

APPLYING LIPSTICK IS A RITUAL…

a moment to honor yourself. It’s about self-care and experiencing a sensual moment. For this reason, our shades all have skincare properties. While a lot of red lipsticks can be dry and cakey, Ebullience is a creamy satin that leaves your lips feeling softer, plumper and juicier.

EVERYONE CAN WEAR RED LIPSTICK...

and should try it at least once. Ebullience is an empowering shade. I’m naturally an introvert, but I’m also a CEO. A red lip never fails to give me an extra shot of confidence and boldness when I want it.

WHAT I REMEMBER MOST ABOUT MY MOTHER CAROLINA IS...

that she was always laughing, dancing…happy no matter her circumstances. Ebullience is my homage to her. She wore bold lipstick shades with ease and confidence. Shades like this were her way of projecting her true self to the world. My mom exemplified embracing all that is “very you.”